Google Analytics is an essential tool for businesses to track and analyse website traffic and user behaviour. However, with the latest update from Google, Google Analytics 4 (GA4), many businesses are left wondering if their website is ready for this new platform.
From 1st July 2023, no more traffic will be recorded in the old and more commonly used Google Analytics Universal.
Google Analytics 4: What is it?
GA4 is the latest version of Google Analytics and is designed to provide businesses with more comprehensive insights into their website traffic and user behaviour.
This new platform offers a more streamlined and user-friendly interface, as well as advanced features such as machine learning and artificial intelligence.
With GA4, businesses can better understand their audience and how they interact with their website, providing valuable insights into their customer journey.
Why Is GA4 important for businesses?
As technology continues to evolve, so does the way businesses need to analyse and track their website data. GA4 is the future of Google Analytics and is designed to meet the needs of modern businesses.
With its advanced features and user-friendly interface, GA4 provides businesses with a more comprehensive understanding of their audience and how they interact with their website.
This information is essential to making informed decisions about your online presence and improving your overall digital strategy.
What do Businesses Need to Do to Ensure Their Website Is Ready for GA4?
If you are currently using Google Analytics at all you’re probably using Google Analytics Universal and, it’s important to know that it will sunset in July 2023. This means that if you have not switched to GA4 by this time, you will find yourself with no analytics for your website. To avoid this, businesses need to take the necessary steps to ensure their website is ready for GA4.
Here are a few steps businesses can take to ensure their website is ready for GA4:
- Upgrade your Google Analytics account : If you haven’t already, it’s time to upgrade your Google Analytics account to This can be done through your Google Analytics account, and it’s a simple process.
- Verify your Website’s tracking code: Verify that your website’s tracking code is up-to-date and functioning This is critical to ensure your website’s data is accurately captured by GA4.
- Review your website data: Before switching to GA4, it’s important to review your website data and make sure that it’s being captured This will help you get a better understanding of what data you need to track and analyse.
- Consult with a professional: If you’re unsure about the transition to GA4, consider consulting with a professional who can help you through the process.
If you’re looking for professional help to ensure your website is ready for GA4, look no further than Sumobaby.
Our team is dedicated to helping businesses like yours create a powerful and effective online presence.