The Textile Recycling Association (TRA) is a leading UK trade body representing organisations involved in textile reuse and recycling.
As a central voice for the industry, the association needed a website that clearly reflected its mission, professionalism and commitment to sustainable practices.
The existing website had become outdated, with confusing navigation, a dated visual style and limited functionality. It also lacked a secure, practical way to provide members with exclusive content, creating both usability and administrative challenges.
Improving usability, security and content management for a national trade association.
Sumobaby was engaged to deliver a full redesign and rebuild of the website, creating a modern, accessible platform that better serves members, stakeholders and the wider public.
The new site focuses on clarity and ease of use, with improved navigation, mobile responsiveness and fast load times across devices. Content was carefully migrated and reorganised to make information easier to find and simpler for the TRA team to manage, reducing friction and the risk of errors.
A secure, member-only area was introduced, providing controlled access to AGM documents, exclusive resources and member benefits. This replaced the previous shared-password approach and significantly improved both security and administration of member accounts.
The visual design was refreshed in line with TRA’s branding, prioritising clear communication over unnecessary decoration. This ensured the site remained professional, approachable and easy to maintain over time.
To support discoverability and insight, SEO best practices and analytics were implemented, alongside improvements to the public-facing member directory, including enhanced search and filtering.
The result is a future-ready website that supports TRA’s role within the textile recycling sector, improves member engagement and provides a solid digital foundation for the organisation’s ongoing work.
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